Worldpay for Platforms – eBook Design
Worldpay for Platforms enables SaaS businesses to embed seamless payment processing and financial services directly into their software environments, helping platforms move from single-use tools to all-in-one operating systems for their industries.
Working alongside Cloudhuman, who supplied the written copy, while I handled the full visual execution and design layout.
My goal was to convert dense industry data and strategic financial concepts into an engaging, digestible format. I curated the imagery to make it relatable and instantly recognisable for target sectors, built a structured typographic system, and created custom data visualisations, including UI scamps and charts.
Each section followed a clear structural rhythm, using consistent section dividers paired with generous white space and sector-specific imagery tailored to the target audience. The main creative challenge was maintaining reader engagement throughout the eBook by giving every section its own distinct look, while keeping the entire layout cohesive and strictly within the Worldpay for Platforms brand guidelines.
Mixing bold, colourful data and typography with simplistic imagery and clean white space established a strong visual hierarchy that guides the reader’s eye naturally through the content. It proves that long-form reports and eBooks don't have to feel dry or overwhelming.
The final eBook was extremely well received by both the client and Cloudhuman, with both praising the visual structure and how every page felt distinct while maintaining a seamlessly unified theme.
