Binalyze – Social Media Concepts
Binalyze is a cybersecurity company specializing in digital forensics and incident response automation. By automating forensic data collection and integrating with SIEM, EDR, and SOAR tools, Binalyze helps security teams reduce investigation times from weeks to hours. The company’s solutions empower enterprises to perform faster, more accurate threat investigations and maintain stronger cyber resilience.
Binalyze’s existing brand identity relies on dark imagery and sharp graphical elements to convey speed and precision. My task was to evolve this visual language – introducing lighter tones, expanding the colour palette, and adding a new layer of design energy.
I developed an extended palette featuring blues, yellow, pink, and purple, which builds on the brand’s existing colours while introducing a fresh, tech-inspired vibrancy. Alongside this, I created a new graphic device inspired by the slanted angles found in the Binalyze logo. By merging and reconfiguring these angular forms, I designed a set of dynamic, adaptable shapes that can frame imagery or add movement and visual rhythm across layouts.
This flexible system mirrors Binalyze’s core values of speed, efficiency, and collaboration, while offering a bold new visual direction for campaigns, presentations, and digital touchpoints.
