Binalyze – ABM Social Campaign
Binalyze is an enterprise cybersecurity platform specializing in AIR (Automated Investigation & Response), a cloud-native digital forensics solution that empowers Security Operations and MSSPs to close investigations in hours rather than weeks. Having identified strong product-market fit in two high-value segments, Banking and MSSPs, Binalyze required a targeted LinkedIn ABM campaign to build brand awareness, establish credibility, and drive SQLs.
Building on the success of our previous creative phase, Binalyze commissioned 14 new social assets tailored to these audiences. The objective was to maintain the momentum of the established narrative while speaking directly to the distinct pain points of each sector.
Rather than just replicating past work, we used this opportunity to push the boundaries of the pervious design language we created. We developed two new variations of the core graphic device and integrated fresh styling, including outlined strokes, full-bleed backgrounds, and using the device as a dynamic container for iconography and photography. This expanded visual toolkit provided the versatility needed for a wider range of content while keeping the entire campaign distinct and cohesive.
